To increase awareness of the scope of the problem of climate change if global warming intensifies, through a multi-media communications platform.
A coffee-table book, photographic exhibitions and TV spots were developed called “100 Places to Remember before they Disappear” featuring stunning photography and captions based on UN IPCC reports describing the vulnerability of each of the 100 places. The “100 Places” TV-spots were sold and launched in 10 countries, with negotiations taking place in many more parts of the world. A special magazine was released in the United States by Newsweek Magazine dedicated entirely to “100 Places.”
The book has been published in 7 languages around the world and negotiations for further exhibitions are taking place.