Narang Corporate Identity

THE TASK:
The Narang Group of India was suffering from a disjointed visual identity, on account of the company being divided into 4 separate business units comprised of conflicting identities and an unreadable brand logo. After entering into a joint venture with Danone of France, they needed to align and enhance the business units, with a stronger corporate identity.

THE SOLUTION:
Co+ developed a new logo for Narang, as well as a completely new and fresh corporate visual identity. It connected the business units in a cohesive way and has been incorporated on all collaterals, from business cards to products labels.