3Business

THE TASK
Everyone knows 3 as the consumer brand, but even some of 3Business’ own clients didn’t know that they had 3Business as their tele-operator. The overall task was to create awareness about 3Business and position them as a serious tele-provider in the business market.

THE SOLUTION
In order to establish 3Business in the very crowded tele-market we focused solely on what differentiates 3Business from the other players which is; Simplicity and Innovation. These two words are the core of 3Business’ identity and needed to be present implicitly in a ‘show it don’t tell it’ execution.