Zenji

The task

To introduce a mobile company where all the basics are taken care of, so the subscribers can focus on more important things – themselves! Zenji basically gives you an all-you-need subscription + a monthly gift certificate of DKK 100 free of charge.

Zenji was introduced in the fall of 2013 and launched with a stop-motion TVC in the winter of 2014.

 


The Solution

Co+ created a universe evolving around young, trendy women, who knows what’s hot (and what’s not) long before the rest of us. These are the girls you want to be friends with and we hence created the second TVC campaign universe around these girls. Here we see how our three Zenji girls make good use of their Zenji subscription and gift certificates, flashing their purchases throughout a year.