B&O Play

THE TASK:
To reinvigorate Bang & Olufsen and boost the brand’s relevance among consumers of the digital generation with a new sub-brand. domain ip database . domain name owner

THE SOLUTION:
Co+ began by developing a new name and identity for the sub-brand — called B&O Play — which is geared toward consumers slightly younger, at price points more attainable than the mainline brand. Co+ went to work interpreting Bang & Olufsen’s strong core values and enforcing them in a fresh and spirited way. We built a 360-degree marketing campaign and communications platform for B&O Play that would build consumer involvement. At the forefront of all efforts was a commitment to evoking the senses and elevating the experience of listening and watching, thanks to B&O Play products.