To research the market and develop a new product to attract new consumers to the RTD fruit beverage category seo analysis .
Through research a gap in the market for masculine ice tea was discovered. The concept was developed at Co+ and has strong masculine name and identity to appeal to the targeted consumers.
The product hit the market in 2011.
Co+ Developed the product as well as the communication concept for launching the product.
Rauch black won an Anuga-award for most innovative product of 2011.