Rauch

THE TASK:
To research the market and develop a new product to attract new consumers to the RTD fruit beverage category seo analysis .

THE SOLUTION:
Through research a gap in the market for masculine ice tea was discovered. The concept was developed at Co+ and has strong masculine name and identity to appeal to the targeted consumers.

The product hit the market in 2011.

Co+ Developed the product as well as the communication concept for launching the product.

Rauch black won an Anuga-award for most innovative product of 2011.