Rynkeby
Client:
Rynkeby
The task:
Create a Scandinavian campaign for a revolutionary new product, juice concentrate with 0% added sugar. The main consumption group is children, but due to ethical restrictions, children cannot play a major part in the communication.
The solution:
Create a playful setting around the mixing of the juice, in a universe that appeals to mothers (the main purchasers) as well as children.
