Kvickly
Client:
Kvickly
The task
Kvickly is a large supermarket retailer, like many others, who generates weekly consumer offer-mailers based on supply. They needed to develop a whole new value proposition and communication platform to tie their communications together and differentiate the business from competitors.
The solution
Co+ developed a value proposition and communication platform that highlighted the ‘free choice’ afforded to shoppers of Kvickly. Because the store is a warehouse, with a wide-ranging supply of discount, organic or premium goods, this benefits customers. We stressed the individuality between customers, where one parent maybe bio-dynamically grown food, while another is looking for sweet deals.
Co+ also dared to create a series of TVCs highlighting an underrepresented, yet ubiquitous part of society–the divorced family. A series of spots were made featuring Klaus and Vicky, who find their only common ground is Kvickly.
