Orangina 75th Anniversary
Client:
Orangina
The task:
The international orange soft drink brand, Orangina, is sold in more than 50 markets around the world, reaching more than 600 million people. But markets vary from country to country, and the brand needed to reach each country with a different, specific message. They needed tools for aligning their identity in 2010, to be better prepared to launch their 75th anniversary celebration in 2011.
The solution:
In 2010 Co+ made 3 enormous identity manuals that were used for bottlers in 50+ countries: a manual for launching Orangina, for getting it out to Horeca, and for saturating Retail. In addition, Co+ developed a complete 75th anniversary campaign that includes TVCs, POS and marketing materials and full press toolkit that will be rolled out in 2011, in honor of Orangina’s 75th anniversary.
