NOW: Pensions is a new Danish pensions provider operating in the UK, with a goal of doing things differently than other players. The current UK pensions system has led many to lose confidence in the system, and many more citizens deciding to no longer save for their retirement. NOW: Pensions enlisted Co+Plus to spread the word throughout Great Britain that a new provider was in town – ready to shake up the pensions industry.
Coplus, together with NOW: Pensions, made a series of short films parodying the old, “crooked” pension system. The films were the first of their kind to confront and shine a spotlight on valid consumer concerns about the inner-workings of the pension industry. The films succeeded in engaging customers in a constructive dialogue, and proving a point that there is a better way.