16 Origins

THE TASK:
To differentiate Rynkeby from the many other Danish juice brands by taking a position that would be relevant to consumers.

THE SOLUTION:
Electing to take the ‘experts on juice’ position, Rynkeby went straight to the source in Cuba and filmed a spot showing the orchards where their oranges come from. The campaign was built on the origins of the fruit and the brand’s careful attention to juice-making.