OiSTER Mobile

THE TASK:
To enter (and own) the low-cost mobile broadband market by creating an entirely new brand for mobile operator 3 of Denmark.

THE SOLUTION:
Co+ developed the first low-cost mobile broadband service in Denmark and named it OiSTER. To show the dimensions of OiSTER’s low-priced, quality offering, TVC’s were developed featuring good music, interesting musicians and a 3D-effect. Since it launched, sales have been on par with 3’s sales, boosting the total business of 3 to record levels.