The Task
Co+ should help B.LAB in creating the positioning as well as the creative concept in relation to the re-branding of the B.LAB brand. The concept should engage the consumers into the ‘B.LAB brand’ based on a brand story that can create a future engagement of the consumers and be workable for a later international perspective.

The Solution
A strategy that communicates the key strength og B.LAB – their consultancy. This also included a new visual identity and a new look and feel.