Business Lolland Falster

The task:
To brand Lolland Falster and its residents

The solution:
Lolland Falster offers an alternative to todays fast passed style of living. Co+ hence developed a brand new campaign for Lolland Falster. We created a line called ‘Be together – Grow together’, which communicates all the different people at Lolland Falster. The campaign launched at an event attended by more than 300 participants, paired with an add that introduced the campaign locally. All citizens at Lolland Falster were enlisted with a special letter and encouragement to stick the Lolland Falster motto on their cars and mailboxes to help share the word. All tourism campaigns from Lolland Falster intergrade the new logo and the brand film has screened in cinemas across the entire country

Read about the effect