The Task:

To strengthen the global Kanzi brand, one of the world’s largest apple- brands and make it into a coherent brand on all markets.


The Solution: 

CO+ worked through, a series of workshops, comprehensive research and strategy work, closely with Kanzi, on solving their global brand personality. This resulted in a massive brand and marketing manual with a brand new concept called “Seduce life”, that takes all communication touch points into account.