Lauge Jensen

The Task

To rebrand and relaunch Lauge Jensen as the world most exclusive custom motorcycle company recognized for its exquisite handcraft, design and attention to detail.

The Solution

Co+ developed a new brand positioning for Lauge Jensen founded in the company’s passion for combining safety, quality and rideability in uniquely designed custom motorcycles. The brand promise Hand built to perfection and an entirely new visual identity was developed in order to enhance Lauge Jensen’s appearance online as well as offline in order to appeal to more quality-conscious consumers.


Lauge Jensen was recently featured on Popular Mechanics