CO/PLUS has executed and utilized the OiSTERs high level of knowledge to develop and advance the purple, singing  oysters. The soundtrack for the new TV-spot is based on Birthe Kjærs well-known song “Den Knaldrøde Gummibåd”.

Furthermore the new commercial is introducing the new OiSTER brand universe. The new universe is still focusing on the key elements that created the strong position end recognition amongst the audience.