To develop a creative and tactical platform that differentiates 3 from the other telecom players in a very competitive market.
CO+ has created a consistent and distinctive platform that strengthens 3’s communication. We looked into our archives and bumped into our old friend, the 3 dog, and teamed him up with the international superstar Snoop Dogg.
An old favourite and a new edgy face create a perfect balance between humour, coolness and familiarity. And to knock it up a notch, we hired one of the best Danish film instructors, Niels Arden Oplev. He led the way and made Snoop and dog give their best so 3 now have a captivating concept.