The task

To create a clear differentiation for Viasat in a competitive tv-provider market, overtaken by tactical campaigns.

The solution

Based on market research and consumer insights Co+ developed a strategy and brand positioning that pinpointed the key strength of Viasat – entertainment. The result was a new pay off “Turn up the entertainment” and key visuals to support it, which communicated the tangible benefit of being a customer of Viasat. Co+ also helped with product development regarding tv-packages and solutions.