What Moves You

To reinvent the soul of the brand and strengthen its bond to customers, old and new.

Co+ created a series of emotional and introspective films under the umbrella of “What Moves You” describing powerful experiences punctuated by sound, sigh or story. The films, developed and produced by Co+, are the heart of a fully global, digital campaign designed to strengthen involvement and the brand’s relationship with the target group. Each intensely personal and moving story is told by a unique person or character, in order to move the viewer and create a deeper bond between customer and product.

This positions Bang & Olufsen as more than products with nice features and specs, but as a brand able to move people on a level deeper than any competitor.