The iconic Orangina brand carries its emblematic style of art-like posters created by French graphic artist Bernard Villemot. The product celebrates moments of 'joie de vivre', which roughly translates to the cheerful enjoyment of life.
Through our collaboration with Orangina, we developed a visual campaign that captures the essence of long summer days along the French Riviera. The visuals depicted sun-lit rides along the coast, carefree evenings in the company of your favourite people, all while sipping on a bottle of refreshing Orangina. Moments of pure 'joie de vivre'.