Creating Iceland’s first retail media platform
With Bónus, Hagkaup and Olís, among others, under its wing, Hagar is Iceland’s largest company, commanding one of the strongest market positions in the country. Yet for years, valuable customer touchpoints across stores and channels remained underleveraged – touchpoints with unrealised potential to become true growth drivers. At the same time, demand was rising: brands wanted to reach shoppers at the moment of purchase, but no retailer in Iceland had yet made it possible.
Hagar Media changes that.
As the country’s first retail media platform, it transforms existing in-store and digital assets into new revenue streams within the current business. Just as importantly, it improves the shopping experience by meeting customers with timely, relevant messages in the exact moment of decision.
We mapped every current and future touchpoint across Hagar’s retail chains, structured them into a clear, advertiser-ready offering, developed the pricing model and conceptualised Hagar Media as a fully realised retail media platform.
With Hagar Media, the group positions itself as a true first mover in Icelandic retail – setting a new benchmark for how retailers can unlock both growth and customer relevance.
