Rebranding Falck Safety Services in 20 countries
When Falck Safety Services was acquired by Polaris in 2018, the company faced a defining moment. Without the right to use the Falck name and logo, and with operations running independently across markets, its identity risked fragmentation. To stay the global leader in safety, the brand needed unification and a new name that could carry its legacy forward.
CO/PLUS helped reposition the company with a global strategy and a unifying concept: 360° safety. A reflection of the company’s full-service expertise, from consulting and risk assessment to training and crisis management, the idea captured the essence of what made the brand unique.
From this foundation, we created a new name and complete corporate visual identity that honoured the brand’s heritage while defining its future: RelyOn Nutec. A name that signals trust, expertise and readiness, everywhere in the world.
Today, RelyOn Nutec operates across more than 20 countries, with over 30 training facilities and more than 250,000 professionals trained every year. Recognised as “the world’s largest provider of specialist safety training for safety-critical industries” in its 2021 annual report, and recently awarded Training Team of the Year 2024 by the Global Wind Organisation, the company continues to raise the bar for global safety standards.
