REFRESHING THE IMAGE OF A HERITAGE BRAND
The Danish chocolate milk, Cocio, has been a beloved product for several decades but its brand image was slowly fading away and needed a boost in customers' eyes. Using humour and relatability, we developed a campaign starring Eva Mendez with the title 'Pure Pleasure'.
The core idea behind the campaign was that Cocio is so delicious, there's nothing else that can compare to the pleasure it offers. The campaign development comprised of TVCs with celebrity endorsement, still images and sales material. 'Cocio — Pure Pleasure' ended up as one of Arla's best-performing campaigns ever.
