EMPOWERING NUNAGREEN WITH A BRAND STRATEGY THAT RESONATES
NunaGreen develops, manages, and owns green energy projects in Greenland and was challenged by navigating and effectively communicating to the complex web of public and private stakeholders. CO/PLUS helped to identify, analyze, and ultimately prioritize key stakeholders and guided by a competitor analysis of international energy companies developed a unique and compelling brand story. We developed the value proposition "Empowering green opportunities" and rolled out what it means to each stakeholder, so NunaGreen now has a bank of stakeholder points they can use across touchpoints. Finally, we helped this new brand come alive with a new and modern CVI.
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