Building Darize for the next era of tech transformation
Technology is moving faster than ever. And for businesses trying to keep up, advice alone is no longer enough. They need partners who can understand where they are, identify what needs to change, define the right way forward and then make that change happen.
That shift created an opportunity for 7N, Globeteam and Contractor. Individually, the three businesses had built strong positions, specialist capabilities and deep expertise. Together, they had the potential to offer something much greater: an end-to-end approach to business-critical tech transformation.
The task was to turn that potential into one new brand.
We started with the strengths already there. Across the three businesses, we identified the capabilities and culture that had made each successful and turned that shared DNA into the foundation for something new.
From there, we built Darize from the ground up. We developed the strategy and positioning, created the name and identity, and built the full verbal, visual and communications platform around it. We brought the brand to life through a new photoshoot and film, and provided guidance throughout the implementation period.
The result is more than three businesses under one name. Darize brings their complementary capabilities together in one proposition, spanning the transformation journey from identifying and scoping business needs to specialist expertise and execution.It gives the business one direction, one identity and one platform to grow from towards 2030. Built on the strengths of three businesses and designed to take them further together.
WANT TO GET IN TOUCH?
CO/PLUS A/S
CVR: 28703643
Privacy
Østergade 17-19
DK-1100 Copenhagen
