The Power of One
Women’s bodies change through life. Energy, hair loss, strength and hormonal shifts are not separate issues, they are part of one ongoing journey. Yet the supplement category often asks women to navigate long product ranges and broad promises, leaving them to work out what is relevant and when.
Nordic Well Group has spent four decades building expertise in natural supplements. Already operating nine brands across eight markets, the group wanted to offer women something different: clarity. Fewer, thoughtfully and naturally formulated supplements, designed to work with the female body through all its phases in life, not against it. Treating every phase of life as something to live fully, not quietly work around.
CO/PLUS shaped that ambition into EVIONE, a brand built around one clear idea: The Power of One. One product. One purpose. One easier decision. Every product should answer a real need with clarity, not compete for attention in a crowded range.
This led to a naming system that makes the range easy to navigate, from The Hair One and The Sleep One to The Midlife One, so every product signals exactly what it does. We built the full visual identity around that same clarity: a distinct symbol, a considered colour system for each product, and a classic, trustworthy logotype, designed to stand out on shelf without ever looking out of place. We developed the tone of voice to match, direct and reassuring rather than clinical, so the brand could speak openly about the phases of life that are too often left unspoken.
The result is a distinctive platform for women’s wellbeing, giving EVIONE a clear role in the category and women a simpler way to find the support relevant to them. For Nordic Well Group, the structured brand system provides a scalable foundation for growing the range across its eight markets without losing clarity.
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CO/PLUS A/S
CVR: 28703643
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Østergade 17-19
DK-1100 Copenhagen
