Building a strategic communication foundation for 3Business
After years of working closely with 3Business, the next step was to create a stronger foundation for how the brand communicates across products, services and customer touchpoints.
Together, we developed a new strategic communication foundation, built around one overarching promise: "Frihed til at drive jeres forretning", directly translating to "Freedom to run your business". It shifts the focus from what 3Business sells to what it enables, giving customers greater freedom to focus on running their business.
To bring the promise to life, we developed a new core story and defined three strategic pillars: Fleksibilitet, Forudsigelighed and Fokus på Jer ("Flexibility, Predictability and Customer Focus"). Together, they create a clear framework for connecting products, services and customer benefits back to the same overarching story.
CO/PLUS led the development and production of a new brand film, supporting films and a new imagery universe, while the strategy also shaped an updated website, content direction and broader communication across the business.
The result is one clear direction that connects brand and communication across touchpoints, from overarching story to everyday execution.
