We played a pivotal role in turning Lego heir Anders Kirk's lifelong dream into a tangible reality. It's often said that to create something, you must first dare to imagine it.
The task at hand was deceptively simple - craft an unprecedented garage, a haven where passionate car enthusiasts could congregate, converse, and share their unwavering love for automobiles. However, there was a twist; it needed to be a profitable venture. Enter CO/PLUS, armed with a meticulously structured business plan, a compelling brand narrative, and the ingenious concept of MyGarage. With these elements in place, MyGarage was one giant step closer to becoming a living dream.
Years have passed, yet our partnership with Anders Kirk endures, and the resounding success of MyGarage remains undeniable. Its triumph is evident not only in business terms but also in the hearts of car enthusiasts who have found their sanctuary.