The Narang Group of India needed help branding their product, QUA Natural Mineral Water, bottled from the Himalayan foothills. It was having trouble gaining a higher market share over packaged waters.
In addition to redesigning the QUA bottle to make it more eye-catching on shelves, Co+ developed a campaign that would educate consumers on the importance of natural renewal for the body. This helped differentiate QUA from the packaged waters not containing natural minerals. A massive Brand Manual was created to form a 360-degree marketing campaign using print, television, events and the web to reach consumers.