Strengthening a nationwide player: Davidsen’s unified strategy and brand platform
Davidsen is in the midst of a significant strategic shift. After merging four strong companies and completing a series of major acquisitions, the business needed a single, coherent direction that could support its expansion from a regional chain to a nationwide player in the building industry. The challenge was to consolidate diverse cultures, systems and customer bases into one strong brand with a consistent promise.
Together with Davidsen, we developed the overall strategy, campaign, communication platform and creative foundation that define this next chapter. From the brand position to the payoff, "Vi løser det" ("We’ll solve it"), we helped articulate Davidsen’s role as a competent, trustworthy and solution-oriented partner for both professionals and private customers, and as the most local of the nationwide players.
The platform brings this together under one clear campaign message: "Vi løser det for dig, der bygger Danmark" ("We’ll solve it for those building Denmark"). A promise that aligns the entire organisation, supports future growth and ensures that no matter where customers meet Davidsen, they meet the same level of competence, care and commitment.
This work is anchored in a business reality characterised by rapid growth. Through the acquisitions of Roslev Trælasthandel, Tømmergaarden and CF Petersen & Søn, Davidsen has expanded from 22 to 48 branches across Denmark, a step that has strengthened their national presence and operational reach. Combined with their location in Nuuk, Greenland, Davidsen now operates a broad geographic footprint built on strong logistics, deep local knowledge and close relationships with the people who build.
