Creating Skøndinavia – and a new category in haircare
The supplement market is booming. Nearly nine out of ten Europeans take vitamins. Yet while vitamins have long appeared in haircare formulas, no brand had ever claimed multivitamin as a defining idea across an entire range. That was the opportunity we saw.
With Skøndinavia, we turned that gap into a new category: multivitamin haircare.
We mapped the market, defined the strategic positioning, and built the brand from the ground up – from the core narrative and product architecture to the distinctive, stackable packaging design that makes Skøndinavia instantly recognisable on shelf. Every choice was guided by consumer insight and inspired by Nordic nature, balancing functionality with emotional clarity.
At the heart of Skøndinavia lies a unique multivitamin complex. Each formula blends essential vitamins that boost resilience, enhance shine, and strengthen the scalp barrier – supporting lasting hair health from root to tip. Together with inspired Nordic ingredients, they deliver stronger, healthier hair with every use.
By owning the multivitamin territory in haircare, Skøndinavia has created a new space where science and simplicity meet – and where nourishment and vitamins become part of a daily ritual.
