SETTING UP A SKINCARE BRAND FOR GLOBAL SUCCESS
Bioeffect is a pioneering Icelandic skincare brand, centred around a scientific approach to product development. Its founders had the goal in mind of finding a plant-based replacement for epidermal growth factors and making it a global success.
Their premium products needed a boost of creativity to be aligned with global market trends and, ultimately, reach customers outside their home market. Through our collaboration, we developed a minimalistic, unified brand image that communicates the scientific approach of the company without making it alienating for casual consumers. We developed a brand manual that harvests key understandings of the brand and can help grow it abroad. Today, their award-winning anti-ageing products are sold in stores worldwide.
