Building a first-of-its-kind oral care brand from scratch
CariGuard is the first oral care product based on a patented molecule that actively prevents cavities. Backed by biotech research and designed for daily use, the product needed a brand that could translate scientific credibility into consumer trust.
We built the brand from the ground up, from name, strategy to identity and packaging, positioning CariGuard as a breakthrough in oral care.
To help families and children connect with the science, we also created a mascot-led universe, fronted by the Party Enamels: Polly and Argi. Once carefree party spirits, they now engage and educate children about the importance of looking after their teeth.
With a clear mission, a distinctive identity and a scalable packaging system, CariGuard has now launched – setting a new standard in preventive oral care.
How can we help you?
Are you interested in doing a project or a partnership with us?
Or just curious on how we can help you grow your brand or business - don't hesitate. Reach out today.
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reception@coplus.com