REBRANDING THE NUMBER 1 BANK IN THE BALTICS
Citadele was suffering from a negative public image and needed to redefine their brand purpose and visual identity to regain trust and support. After researching the Latvian market and tapping into the mindsets and aspirations of consumers, we formed a new creative platform with the tagline “More Opportunities”. By positioning the bank as the gateway to more opportunities, we helped Citadele start its journey towards becoming the Baltic champion bank.
