We've been working closely with 3Danmark for over ten years, and this time we were tasked with creating a renewed communication universe around their family plan. Our idea flourished from the core message: 'Jo flere I er, jo billigere bliver det.' Meaning, the more you are, the cheaper it gets.
Building on a strong family foundation including extended members, we brought to life 3Family, a perfectly mismatched mafia gang that goes beyond blood ties. The large-scale production included type casting for 20 people, starring Stine Stengade in the central role of the godmother. 3 days of shooting, a converted airbase and all the more humour went into finishing this project. The 360 universe was implemented across all touchpoints: TVCs, website, radio, OOH campaign and on social media. It not only managed to get across the benefits of 3Family, but the universe has since been used to promote other 3Danmark offers as well. Following the campaign 3 experienced a 91% increase in sales, 12% increase in average basket size and higher conversion rates in stores.
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