THE EVOLUTION OF 3 – FROM SNOOP TO THE HOFF.
We transformed 3Danmark's creative marketing strategy into a star-studded spectacle, pairing Snoop Dogg with 3's beloved boston terrier mascot. After a triumphant run with Snoop, the burning question was: who could possibly fill those iconic shoes? The answer? None other than The Hoff himself.
Our central focus was 3's standout product, 3LikeHome, offering travelers the freedom of roaming without borders. With his laid-back charisma and universal appeal, Hoff emerged as the perfect fit.
Driven by insights revealing record-high customer satisfaction among 3's clients, we envisioned Hoff reclining in the most relaxed manner across all creative assets. This visual approach ensured that 3 stood out in a market crowded with fast-paced competitors.
As 3's customer base continued to grow, was it due to 3LikeHome or the magnetic allure of 3LikeHoff? That's for you to decide.
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