BRANDING THE UNSEXY: A NEW UTILITY PROVIDER
NRGI provides electricity for most of Jutland and they were in need of a sub-brand. Talking about electricity might not seem like the most exhilarating creative task at first, but with the right focus, it surely can be.
Focusing on the universal benefits that light provides for every person on the planet, we developed a brand concept, name, logo, concept film and overall CVI for the client. We centred the concept around the qualities of light: its capacity to guide, provide security, and brighten up rooms, or in this case, the whole of Jylland. The result: "KONSTANT — Dit Lokal Elnet".
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