DESTINATION BRANDING FOR A CHARMING DANISH ISLAND
In order to strengthen Langeland's local economy and increase its attractiveness to tourists, future residents and investors, CO/PLUS created a brand platform that unites everyone and everything that makes Langeland so special. We identified the islands’ new growth strategy with concrete actions, initiatives and a corporate creative platform for all local activities and brands to utilise in order to create synergies, consistency and a stronger positioning - everything encapsulated in our shared narrative “Langeland, til os alle - sammen”. Finally, in order to ensure coherent implementation, we founded the association Langeland Sammen. After the project in May 2023, Langeland recorded the highest number of overnight stays for the measurement period of 5 years, website visits to langeland.dk in June grew by 16% compared to the previous year, Langeland boasted the highest capacity utilization of holiday homes in Fyn at 42% andthe association Langeland Sammen currently has more than 100 members.
How can we help you?
Are you interested in doing a project or a partnership with us?
Or just curious on how we can help you grow your brand or business - don't hesitate. Reach out today.
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reception@coplus.com