DEVELOPING A FRANCHISE FRAMEWORK FOR INTERNATIONAL EXPANSION
Maikai had the ambitious goal of introducing a Brazilian superfood concept, açaí bowls, to the Icelandic market and beyond. They sought out our help to develop a franchise concept that would make their brand a successful fast-food alternative outside of its home market.
Building on three core qualities of indulgence, health consciousness and sustainability, we developed a comprehensive strategy for their açaí bowl bars that would kickstart their franchise network. The work culminated in a comprehensive manual that detailed the visual identity, brand story, store design, product display, recipes and employee guidelines for a successful franchise expansion.
Since our collaboration, Maikai has opened its very first bar outside of Iceland at Frederiksberg Center in Copenhagen.
How can we help you?
Are you interested in doing a project or a partnership with us?
Or just curious on how we can help you grow your brand or business - don't hesitate. Reach out today.
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