CREATING A NEW EXPRESSION FOR A DANISH ICON
The Matas Stripes (Matas Striberne) have been a household name in Danish wellness and skincare for many decades, but after 50+ years on the market, the product range needed a redesign that would appeal to the next generation of Nordic women.
The revitalisation of Matas Striberne celebrates the unique Nordic heritage and history of Matas, whilst providing a modern and consistent update to the visual expression of the product range. The result was a more contemporary look and feel that relaunches Matas Striberne and introduces the tagline of Daily Nordic Care Since 1949.
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