Nilens Jord has been a beloved beauty brand in Denmark since 1982, but not a familiar name in export markets. Our task was to rebrand it to resonate with foreign audiences while preserving its Nordic heritage and values.
From skincare to beauty products, Nilens Jord works with purposeful ingredients that meet the highest standards, and empower Nordic women in their daily rituals. The overarching concept was built around "Pure Nordic Rituals", the central message we wanted to get across to a foreign audience. Leveraging the brand’s success in its home market, we tailored it to meet the expectations in foreign markets using existing resources. Freedom and empowerment were central elements of the rebranding concept that guided the creative work. The final results included an updated name, packaging design, concept film, still images and an overall brand manual.