Branding India’s fastest growing wellness beverages portfolio
The Narang Group is one of India’s largest beverage distributors. But to create more value, they needed to move beyond selling other people’s products and build their own.
CO/PLUS helped them do just that by creating O’CEAN, a wellness-focused beverage brand for India’s urban generation. We defined the brand architecture, mission and portfolio strategy, and developed the sub-brand O’ – a line of high-quality natural mixers for the Indian market.
This marked a shift in how the group thought and worked, moving from pure distribution to building consumer-facing brands with long-term value.
Today, O’CEAN is one of India’s fastest growing beverage brands. The portfolio includes 16 carefully developed products across categories like energy drinks, fruit-flavoured waters and natural mixers, available in leading retail and hospitality outlets across the country.
With over 80 million consumers and Virat Kohli as both ambassador and investor, O’CEAN proves how brand-led thinking can transform even the most established players.
