AN UNCONVENTIONAL SUCCESS STORY.
Oysters singing about phone plans. Sounds wacky? It is exactly what low cost telco operator OiSTER needed. For over a decade, we've maintained their brand awareness as the market's pinnacle, all thanks to a straightforward recipe: Singing oisters.
When faced with threats, we didn't merely respond; we seized the opportunity. Introducing 3's low-cost brainchild, OiSTER, with a strategic intent to allure customers from every direction, even internally. This bold venture not only paid off but also positioned Oister as a key player, reigning supreme in brand awareness throughout the years.
