Rethinking the game, on and off the court
The challenge
Padel Yard wanted to build more than just courts—they wanted a thriving community. But traditional sponsorship models, often limited to passive logo placement, weren’t unlocking their full engagement potential. The challenge: How could sponsorships become more dynamic and valuable for both brands and players?
The solution
The solution was an experience-driven partnership model that transforms passive sponsorships into active participation. Brands no longer just gain visibility – they become part of the game, curating events, shaping play, and turning every moment into prime time.
This shift was reflected in a refined visual identity, featuring a sharper logo and an updated colour palette for a stronger, more energetic presence. A new design element, inspired by the pulse of the city, captures movement, energy, and the rhythm of play. The tagline “Hvor byen mødes” (Where the City Meets) reinforces Padel Yard as a social hub where players connect beyond the court. With more reasons to play, more ways to stand out, and more energy on and off the court, Padel Yard is redefining the game – one match at a time.
How can we help you?
Are you interested in doing a project or a partnership with us?
Or just curious on how we can help you grow your brand or business - don't hesitate. Reach out today.
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reception@coplus.com