A scalable concept in the traditional beverage industry
Rauch is one of the world’s largest juice producers, but competing through traditional marketing wasn’t an option in such a crowded category. Instead, we saw a strong growth opportunity: to strengthen the brand, create new ways of reaching consumers and build a new revenue stream. Together, we defined a new positioning and developed the Rauch Juice Bar – a concept so successful that the juices later became part of Rauch’s general product assortment.
As a business case, the concept has been a clear success. Beyond creating an entirely new business vertical, it also strengthened brand perception and helped drive performance on shelf, proving that even the most established producers can reinvent the way they connect.
What began as a bold move for a rooted production company has since scaled into 10 bars across Austria, Germany and Serbia.
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