REFRESHING THE 3 BRAND BY LETTING THE DOGS OUT
3's brand image was in need of a pick-me-up to remind and refresh everyone's perception of them as a challenger brand. CO/PLUS who developed the 3 universe's dog mascot developed a campaign centred around leveraging Snoop Dogg's reach and popularity- Together with the launch of 3's hero product 3LikeHome we developed and produced the "2 breeds of the same kind" campaign that united Snoop Dogg and 3's dog in a distinct and appealing creative universe that helped increase sales by 25%.
