The Challenge
Great brands don’t just happen—they’re built with intention. VARO wasn’t just a branding project; it was about creating something entirely new. Every element, from its name and identity to its strategic foundation, had to be developed from scratch. The challenge was to build a brand that could stand out in the competitive coffee market, scale across markets, and engage the right audiences. Beyond branding, VARO needed a structured go-to-market strategy and tailored sales tools to establish a strong presence in Horeca, food service, retail, and convenience channels.
The Solution
We created VARO from scratch—defining its name, brand story, and visual identity. Every detail was captured in a comprehensive brand manual. To drive commercial success, we developed a structured go-to-market strategy backed by a global market study and crafted a tailored sell-in presentation for key sales channels. VARO is now a fully realised coffee brand—built for growth, ready to lead.
How can we help you?
Are you interested in doing a project or a partnership with us?
Or just curious on how we can help you grow your brand or business - don't hesitate. Reach out today.
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